There’s an assumption that it comes with friction.

Things like:

• Asking for Net 30 or payment terms before placing an order
• Waiting on approvals
• Back-and-forth emails just to move things forward
• Even expecting lead times on quotes, as if delays are the default

That may be how B2B has traditionally operated.
But it’s not how we think it should work.

What we’ve been building instead

At Canpump, the goal has been to make buying for your business feel closer to a modern online experience — fast, transparent, and self-serve.

That’s shaped a lot of what we’ve built into the store:

• Real-time, accurate freight quotes at checkout
• Fast search and navigation
• Built-in quoting with saved history
• Easy reordering
• Online access to invoices and order details

The assumption is simple:

If something is in stock, it should ship quickly — not sit behind unnecessary process.

Where things were still lagging

Payments were one of the last areas where friction still showed up.

On one side, customers were asking for:

• Net 30 terms
• Payment flexibility
• The ability to place larger orders without tying up cash immediately

On the other side, offering that ourselves meant:

• Trying to evaluate creditworthiness without the right infrastructure
• Taking on risk manually
• Keeping track of who owes what and when

Which is manageable... until it isn't.

Even straightforward bank payments weren’t always ideal — traditional ACH/direct debit comes with delays, which doesn’t really fit a fast, self-serve buying experience.

What changed

We addressed this from both sides.

First, we introduced flexible payment options through Credit Key — replacing both traditional Net 30-style terms and longer-term pay-over-time options in a single system.

Qualified customers can:

• Get an instant decision
• Access up to $50,000 in purchasing power
• Choose terms from Net 30 up to 12 months
• Manage everything through a dedicated dashboard

Second, we updated how bank payments work.

No back-and-forth. No manual tracking on either side.

Where Klarna fits

We introduced Klarna last year to support more flexible payments on the consumer side.

Credit Key extends that same idea to business buyers — with higher limits and options that align more closely with how businesses purchase.

So here we are

Time gets wasted in small ways.

Too many steps, too much back-and-forth, too much time spent managing the process instead of getting the job done.

It adds up quickly.

We’ve been chipping away at that.

This was one of the last major friction points in the pre-purchase experience — so we fixed it.